We are an agency of strong, seasoned professionals that care deeply about our client’s success and that truly enjoy rolling up their sleeves and making something happen. Our founding partner’s came from Mullen Advertising and our creative director from Hill Holiday. This combined experience at integrated agencies, as well as the nine years at the helm of CBC, brings considerable brand experience in PR, online marketing, and creative development.
When we began our Agency in 2001, we were driven by a strong desire to retain strong senior minds on individual pieces of business. We wanted to make a big difference in the fortunes of our clients. We wanted the freedom to come up with break-through campaigns where creative thinking was applied to deployment, not just concepting. We wanted to bridge the best of traditional marketing approaches with the best of innovative new paths of communication.
Our philosophy is simple:
1. You don’t need a new ad, more PR or even another event. You need to make something happen. We help you uncover what that is and then create a campaign that delivers results against that objective
2. You must understand the unique culture that surrounds your category and your brand. Every market pharma, financial services, organic foods- all of them- has a unique culture and understanding it is the first step to creating a program that truly works
3. Big Ideas Change the Lanscape
4. You can’t build a house with one tool. Ever
5. It really does take a village. We have to work together.