Through our market research, Market Directions assists companies with marketing strategy, tactics and programs to create interest, demand and recognition for the firm and its products. Our insight helps insure that the products you create communicates the benefits that the customer wants in the manner expected. Market Directions does this by compiling and summarizing secondary research and by directing primary quantitative and qualitative research.
In addition, to ensure your product is demand driven, Market Directions works with Product Marketing and Management to ensure the right mix of features, positioning and price. The information we collect aids in making the correct product, competitive, and pricing decisions while minimizing the risk of expensive incorrect decisions.
Primary research is conducted among your prospective customers, and your customer base, sales, management, engineering, analysts and others in the form of personal interviews, focus groups, surveys and usability studies.